Our Data & Reporting .
Don’t be fooled by industry jargon and buzzwords that others in the field simply make up.
We measure everything that’s possible to measure. In fact, we guarantee that by working with us you are getting the best talent AND the best results for your budget.
At CLKS our team has spent years building an analytics toolbox empowering brands with cutting-edge data and insights to drive successful influencer marketing campaigns.
Our comprehensive suite of models and frameworks is designed to refine strategy, enhance selection, optimize content, and provide in-depth reporting.
By segmenting the customer journey into stages specific to your campaign objectives, this model enables targeted strategies at each funnel stage for maximized impact.
We identify primary and secondary KPIs for each program, using a blend of qualitative and quantitative metrics to clearly understand and convey the most effective strategies.
Predictive Performance Model
Our advanced predictive models have been trained on 7+ years of historical paid media and campaign data to forecast campaign outcomes. This allows for strategic budget allocation and enables us to guarantee results.
We analyze each influencer's interests and audience interactions to ensure they align with your brand and their followers.
An advanced multipoint evaluation system with automated historical analysis of content and behavior to ensure your partnerships consistently uphold brand integrity.
Brand Safety Model
We verify the authenticity of influencer engagement and their audiences, using our evaluation model to choose influencers who generate maximum impact.
Dive deep into content performance analytics. This model identifies the best-performing content for additional investment, maximizing reach and impact.
Active Campaign Agility
AI-driven Audience Resonance Analysis™
This report provides a groundbreaking approach to evaluating audience engagement, focusing on the depth of resonance with each program's content. It's instrumental in gauging sentiment towards a brand or product, including desire, purchase intent, and brand loyalty
Real-Time Reporting Dashboard
Our dynamic dashboard provides real-time insights into all aspects of your influencer campaigns. View content as it goes live and track KPIs focused on the metrics that matter most to your brand.
Qualified EMV (Earned Media Value)
A refined metric that quantifies the value of influencer content. We go beyond traditional EMV by assessing the quality and relevance of engagement and its value to your brand.
Comprehensive Program Report
At the conclusion of each program, we deliver an in-depth report detailing performance, highlighting key organic and paid data metrics and insights.
Start with templates, then customize to fit your style and professional needs.
Discover how our data-driven approach can transform your influencer marketing efforts. Get started below to learn more about our comprehensive analytics solutions and start making informed decisions that drive real results.