Quilted Northern

Quilted Northern® is a premier toilet paper brand from Georgia-Pacific® known for its luxurious comfort. Our partnership focused on raising awareness and trial of the product by emphasizing how its high-quality elevates one's home living experience.

MISSION

Quilted Northern® sought to elevate brand awareness, engagement, and purchase intent for their Ultra Plush® and Ultra Soft & Strong® products among millennial and Gen X moms. Campaign messaging focused on how making one’s home feel luxurious comes down to details… including bathroom essentials.

SOLUTION

We engaged macro and micro-influencers to share “luxurious lifestyle” tips and recommendations, emphasizing that simple choices can improve a home’s feel of luxury and comfort, highlighting premium toilet paper. Our two-phased approach focusing on awareness and engagement respectively, resulted in a 2.2-point rise in brand opinion and a 3.2-point surge in purchase intent, surpassing retail industry standards.