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case study

VSPT Wine Group

VSPT is a top 20 global wine producer and a leader in premium and sparkling wine sales in Chile and Argentina. VSPT teamed up with CLKS to drive awareness and consideration for their radically expressive wine brand, Ö-61.

wines

MISSION

Leverage edgy millennial influencers to introduce new audiences to Ö-61’s tattoo-inspired wines. Build awareness, consideration, engagement, and conversions.

SOLUTION

Engage diverse wine drinkers under 40 who live bold and fearless lifestyles. Must have tats. Showcase Ö-61 across Instagram with un-missable imagery and cool af messaging. Support with paid strategies to reach target audience.

Results
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Impressions
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Engagements
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Video Views
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